As publishers are aware, the media industry is becoming increasingly complex with unprecedented shifts continuing to occur, facilitated by the 2020 COVID-19 shutdown and record rise in paper prices. Advantage Circulation Consulting guides you through these changes and proactively manages all aspects of development and distribution, freeing up your time and resources for other areas of your business.
Our services include:
Analysis
Complete Market and Title Review:
Cultural, Industry and Category Trending
Product Review Including Content Flow and Design
Profitability Analysis
Sales and Market Penetration
Competitive Title Sales and Comparison Data
Efficiency Analyses from the Wholesale, Retail and Individual Store Level
+ Custom Analyses Tailored to Your Specifications
Development
Campaign and strategy implementation including:
Design and Content Development
Wholesale and Retail Marketing
Regional, National and International Retail Promotions
Print and Circulation Budgeting
Management
Product Maintenance and Monitoring:
Regular Analyses and Reporting
Ongoing Wholesale and Retail Distribution Reviews
Implementation of Distribution Changes
Wholesale and Retail Verification and Compliance
Print Order Management